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Strong Ties in the West and Beyond
by Kim Holt
For the last 20 years the western ranching
community has been able to market its cattle products to a national audience, thanks to two visionary livestock marketing professionals who’ve always had their customers’ best interests at heart.
In recognition for their innovative marketing achievements, Ellington Peek, Cottonwood, Calif., and John Rodgers, Visalia, Calif., co-founders of Western Video Market (WVM), Cottonwood, Calif., were presented with the 2009 Beef Industry Vision Award for Livestock Marketing.
The Vision Award, sponsored by Micro Beef Technologies in cooperation with the National Cattlemen’s Foundation (NCF), is presented during the annual National Cattlemen’s Beef Association (NCBA) Cattle Industry Convention and Trade Show. Its purpose is to bring recognition to cattle industry individuals, businesses and organizations who have incorporated innovation in order to enhance their business and the industry as a whole. ...
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©Copyright 2008, Angus Productions Inc., All rights reserved.The Angus Journal is a registered trademark and the property of Angus Productions, Inc., St. Joseph, Missouri 64506
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