Angus University Presents 'A Story of a Steak'
The featured event, sponsored by Merck Animal Health, takes place Nov. 5 during the Angus Means Business National Convention & Trade Show.
SAINT JOSEPH, Mo. (Sept. 24, 2014) — Angus seedstock breeders, commercial cattlemen, feedlot managers and packers all serve a critical role in the future of the cattle business. During Angus University, sponsored by Merck Animal Health, an industry-leading lineup of speakers and panelists will explore “A Story of a Steak” and how each segment works in tandem to supply high-quality beef for consumers.
Cattlemen from across the industry are invited to attend the daylong session on Wednesday, Nov. 5, which promises to be a thought-provoking venue featuring discussions on key opportunities, technologies and management practices to improve quality and profitability for the entire beef industry.
Angus University is hosted as part of the American Angus Association®’s first-ever Angus Means Business National Convention & Trade Show Nov. 4-6 at the KCI Expo Center in north Kansas City, Mo.
The theme, A Story of a Steak, is an extension of the award-winning series of articles in High Plains Journal and segments on The Angus Report. It emphasizes the importance of all industry sectors working collaboratively to improve the quality of beef and the profitability of producers, feeders and packers.
“We’re proud to offer this valuable series that highlights A Story of a Steak and expands upon some of the most pertinent topics for cattlemen today,” says Bryce Schumann, American Angus Association chief executive officer. “Our generous sponsors at Merck Animal Health are helping our organization bring together people from every sector of the business for an event meant to inspire creativity and collaboration to meet the challenges of supplying the quality beef chain.”
Headlining the event will be keynote futurist Lowell Catlett who will share his perspective on emerging technologies and their potential impacts on the cattle industry. In addition, Angus University will feature speakers representing all sectors of the beef industry — from ranchers to chefs. Those involved in the day’s events are:
- Larry Corah, vice president of supply development for Certified Angus Beef LLC (CAB), serves as the moderator for the morning’s sessions, which are focused on a futuristic perspective on the beef industry and include exploring technology’s impact on quality beef production.
- Keynote speaker Lowell Catlett, regents professor in agricultural economics and agricultural business and extension economics and the dean of the College of Agricultural, Consumer and Environmental Sciences at New Mexico State University, discusses upcoming technologies and their implications on the industry.
- What’s Next in A Story of a Steak? Panel discussion on technology’s impact on the cattle industry, and why now — more than ever — each sector of the business has to work together to produce the highest-quality beef possible. Panelists are John Butler, Beef Marketing Group; Ron Rowan, Beef Northwest; and Dan Moser, Angus Genetics Inc.
- Ric Rosser, executive chef for Southwestern Energy, shares a chef’s perspective on quality beef based on his experience learning about ranching and improving the consumers’ eating experience.
- Tom Field, director of the Engler Agribusiness Entrepreneurship Program at the University of Nebraska, explores the American entrepreneurial spirit — and how the Angus breed, animal health and cooperative partnerships between industry sectors will result in a growing beef industry and a strengthening rural economy.
- Tom Brink, founder and owner of Top Dollar Angus Inc., presents why quality matters in today’s marketplace and how an entrepreneurial spirit can improve the business for generations to come.
- Entrepreneurship in the Cattle Business — Panel discussion on how to reinvigorate the American entrepreneurial spirit through quality and consumer focus. Panelists include Charles Backus, Quarter Circle U Ranch, Superstition Mountains, Ariz.; Joe Mayer, Mayer Ranch, Guymon, Okla.; and Terry Beller, Beller Feedlot, Lindsay, Neb.
- Nevil Speer, vice president of U.S. Operations for AgriClear, shares thoughts on the opportunities he sees in producing quality cattle for the consumer market and focusing on the end product.
- Better Performance. Better Quality — Three producers talk about their businesses and the importance of quality, good herd health management and strong relationships with other industry sectors. Panelists are Kenny Knight, Knight Farms and Knight Feedlot, Lyons, Kan.; Bronc May, Simplot Land and Livestock, Grand View, Idaho; and Jim Wilson, V Ranch, Thermopolis, Wyo.
- Chuck Schroeder, executive director of the University of Nebraska’s Rural Futures Institute, discusses the importance of cooperative relationships and ever-improving processes in our industry — then explores why the Angus breed matters to the future economic prosperity of rural America.
To read more about each speaker, view the official guide for the event online.
A complete schedule for the Angus Means Business Convention & Trade Show can be found at www.angus.org/AngusConvention/ScheduleDirections.aspx. The $50 registration fee grants access to Angus University and nationally known entertainers, including cowboy comedian Baxter Black, country legend John Michael Montgomery and an Eagles tribute band.
How to register
Sign up for the Angus Means Business National Convention & Trade Show online today at www.angus.org/AngusConvention/Register.aspx, and you’ll be entered to win a brand-new Yamaha Viking VI, which will be presented to one lucky winner at 1 p.m. Thursday, Nov. 6, following the Association’s Annual Convention of Delegates.
All convention events take place at the KCI Expo Center, just a short drive from the Kansas City International Airport (MCI). An American Angus Association National Convention room block is available at several hotels throughout the area. More detailed information on hotels and the location can be found online.
For more detailed information, visit www.angusconvention.com.
Editor's Note: This article is a news release provided by the American Angus Association® and is available for redistribution in full or in part. For more information, contact Jena McRell, digital editor, at 816-383-5100.
The American Angus Association® is the nation’s largest beef breed organization, serving nearly 25,000 members across the United States, Canada and several other countries. For more information about Angus cattle and the 2014 convention, visit www.angus.org.