Angus University Presents 'A Story of a Steak'

The featured event, sponsored by Merck Animal Health, takes place Nov. 5 during the Angus Means Business National Convention & Trade Show.

SAINT JOSEPH, Mo. (Sept. 24, 2014) — Angus seedstock breeders, commercial cattlemen, feedlot managers and packers all serve a critical role in the future of the cattle business. During Angus University, sponsored by Merck Animal Health, an industry-leading lineup of speakers and panelists will explore “A Story of a Steak” and how each segment works in tandem to supply high-quality beef for consumers.

Cattlemen from across the industry are invited to attend the daylong session on Wednesday, Nov. 5, which promises to be a thought-provoking venue featuring discussions on key opportunities, technologies and management practices to improve quality and profitability for the entire beef industry.

Angus University is hosted as part of the American Angus Association®’s first-ever Angus Means Business National Convention & Trade Show Nov. 4-6 at the KCI Expo Center in north Kansas City, Mo.

The theme, A Story of a Steak, is an extension of the award-winning series of articles in High Plains Journal and segments on The Angus Report. It emphasizes the importance of all industry sectors working collaboratively to improve the quality of beef and the profitability of producers, feeders and packers.

“We’re proud to offer this valuable series that highlights A Story of a Steak and expands upon some of the most pertinent topics for cattlemen today,” says Bryce Schumann, American Angus Association chief executive officer. “Our generous sponsors at Merck Animal Health are helping our organization bring together people from every sector of the business for an event meant to inspire creativity and collaboration to meet the challenges of supplying the quality beef chain.”

Headlining the event will be keynote futurist Lowell Catlett who will share his perspective on emerging technologies and their potential impacts on the cattle industry. In addition, Angus University will feature speakers representing all sectors of the beef industry — from ranchers to chefs. Those involved in the day’s events are:

To read more about each speaker, view the official guide for the event online.

A complete schedule for the Angus Means Business Convention & Trade Show can be found at The $50 registration fee grants access to Angus University and nationally known entertainers, including cowboy comedian Baxter Black, country legend John Michael Montgomery and an Eagles tribute band.

How to register

Sign up for the Angus Means Business National Convention & Trade Show online today at, and you’ll be entered to win a brand-new Yamaha Viking VI, which will be presented to one lucky winner at 1 p.m. Thursday, Nov. 6, following the Association’s Annual Convention of Delegates.

All convention events take place at the KCI Expo Center, just a short drive from the Kansas City International Airport (MCI). An American Angus Association National Convention room block is available at several hotels throughout the area. More detailed information on hotels and the location can be found online.

For more detailed information, visit


Editor's Note: This article is a news release provided by the American Angus Association® and is available for redistribution in full or in part. For more information, contact Jena McRell, digital editor, at 816-383-5100.

The American Angus Association® is the nation’s largest beef breed organization, serving nearly 25,000 members across the United States, Canada and several other countries. For more information about Angus cattle and the 2014 convention, visit