Taking Beef to the Consumer
by John Landry, Sysco Corp.
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Introduction
Grew up spending time on a farm in western Kansas
Father was a colonel in U.S. Air Force, so traveled
Loved to cook
At 16, worked for Holiday Inn
Attended Culinary Institute of America, Hyde Park, N.Y.
Worked for country clubs, hotels and restaurants
Sold meat for S&S Meats in Kansas City
Sysco of Kansas City for seven years
Sysco
Service to Kansas and Missouri
300,000 square feet of warehouse
Ship 60,000 cases/night
$405 million in sales per year
$81 million in protein sales
500 employees, 120 salesmen
140 trucks in fleet
8,400 gallons of fuel every two days
Stock 350 meat items
Work in a restaurant
Long hours
Very hot to very cold
Make no money
Dirty, back-breaking work
Thankless job
Selling to restaurants
Egos of chefs and cooks
Everything is your fault
Competition not always honest
Consumers are not very educated
Put price before quality
We have to pay for our own gas
Consumer wants and needs
High yields
Consistent sizes
Low prices
Something that will set them apart
Something to help bring their consumers back
Something they can count on to be good every time
Quality meat
Flavor of meat, not the seasoning
Tenderness
Juiciness
Consistency
What CAB® means to Sysco Food Services
of Kansas City
Quality meat purveyor
Pride in all protein programs
Open new account possibility
Gave sales new confidence
Can say we have the very best
Provide better products
Shrink the gene pool
Stop raising larger animals
Consistent sizes
Keep quality standards high
Remain proud of your work
Dont give up the fight ever
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